If edgy fashion mixed with vintage finds - all without breaking the bank, is your vibe then you'll be as excited as we are that the Middle East is getting its first Urban Outftters. At 5pm today, the store in Dubai Mall will welcome shoppers, influncers and guests to a launch party with music, drinks and of course the chance to be the first to shop the collections, that will include, BDG, iets frans, Champion, Fila, Urban Renewal and more.
The new store will also offer a range of home products including bedding, rugs, art and décor, in addition to music and entertainement in the form of vinyl, books, instant and analogue cameras, tech accessories, games and gadgets.
And what will the store look like? Think: raw, concrete-finished floor, high, exposed ceilings and light wood and steel fixtures. The storefront will have a lush green window display celebrating the ‘UO Grow’ concept, with cascading planters to welcome shoppers.
A spokeperson for the store explained that "along with dedicated areas for each product category, the space is further divided into key seasonal trends and permanent collections to include - a ‘graphic tee house’ which showcases a variety of much-coveted printed t-shirts, an exclusive ‘BDG denim shop’ for the brand’s best-selling styles and an ‘Urban Renewal’ display of vintage and clothing that has been remade using recycled fabrics".