There are very few catwalk names that reached notoriety from their degree shows. The late Alexander McQueen – who graduated from Central St Martins in 1992 was one of them – thanks to Isabella Blow buying the entire collection, infamously titles Jack The Ripper Stalks His Victims, for £5,000.
Stella McCartney who graduated in 1995 was another, courtesy of her supermodel mates Kate Moss, Yasmin Le Bon and Naomi Campbell who took to the catwalk.
It’s taken almost of quarter of a century for the graduates of the hallowed London art and design college to create a fashion moment that’s equally iconic, if not more. Yet Fredrik Tjærandsen’s bubble dresses were worth the wait, quite literally blowing up our Instagram feeds with performers escaping from his inflatable colourful creations.
The winner of the L’Oréal Professional Young Talent Award reveals “I was inspired by my own early childhood memories. I wanted to recreate the fogginess and the ‘mist’ of the memories themselves. The inflated bubbles are about being able to wear an unclear memory. When the bubble emerges onto the catwalk, it’s the dream. The deflation of the bubble visualises the moment when we realise we have a consciousness.”
Grazia Editor in Chief Alison Tay observes, “When fashion is becoming so homogenous, I’m so excited to see someone breaking the rules. Innovative, Instagrammable, and surprisingly sustainable, Fredrik Tjærandsen’s designs are the antithesis of today’s merch-driven market. Get ready for a new generation of designers poised to change the game.”
Photos: Instagram @fredriktjaerandsen