The new couture codes: Azzi & Osta

As the Middle East’s burgeoning Haute Couture scene continues to gain momentum, discover the designers catering to the contemporary client
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The new couture codes: Azzi & Osta

Young design duo George Azzi and Assaad Osta of Beirut-based Azzi & Osta beautifully meld old and new design codes in order to appeal to the zeitgeist.

“We wanted to bring a fresh approach to couture through fabric manipulation and storytelling – blending between the new and the retro,” reveals Assaad Osta of haute couture house Azzi & Osta. 

In their third season showing Haute Couture in Paris, the Lebanese duo presented a collection which spans vintage allure and the functionality desired by today’s couture clients. Dresses comprise sculpted silhouettes, concave waistlines manipulated in moire and double satin duchesse, and tulle and lace accents, while two-piece suits champion cigarette-style trousers and beautifully billowing jackets.

“Our muse is the A&O woman: iconic in her essence, a woman of achievement, a role model who makes humanity proud,” George Azzi describes. “She’s a lover of luxurious touches, a curator; also a minimalist who enjoys her individuality, values her heritage and embraces her future. She’s a woman with a voice, one that illuminates a room with her words and her elegance.”

Autumn/Winter 2019 unveils plenty of high notes from The Oyster dress – which required a team of six embroiderers and a painstaking four hundred hours of work – crafted from exaggerated layers of tulle and an intricately tailored bow-tie enveloping the back of the dress, to the rich palette featuring glorious floral accents including rose pink, deep orchid, crimson red, gardenia and pastel lavender.

And their thoughts on the Middle East becoming a burgeoning power player in haute couture? “Indeed it is,” they agree.

“The world is looking more and more for unique elements, freshness and stories behind collections. Middle Eastern couturiers have a lot of stories to tell through their creations, and the region offers a lot of authenticity and opportunity to be loved and stand out.”

Pictures: Instagram and Supplied