We know the Instagram IT girls -we love them, we follow them, and most importantly, we seek style inspiration from them. We single tap for outfit credits, we double tap to heart them, and now with a single click, we can shop what they're wearing. But, with an abundance of influencers comes a multitude of fashion labels - we've saved you the trouble and sifted through the pile to find the five Instagram labels that are on the precipice of making it big (and that'll be taking your money).
Based out of Copenhagen and founded in 2015, Bahnsen's Instagram is a dreamy monochromatic blur with specs of pastels and micro prints that gives you a glimpse into her designs. Treading a fine line between couture and ready-to-wear, structure and softness and minimal and maximal, her voluminous silhouettes are architectural and sculptural, all while retaining its inherent softness and femininity.
Shop: you can find Bahnsen in Net-a-Porter, Nordstrom and Matches Fashion, as well as on her website
With an aim to create luxurious wardrobe essentials, the brand was founded by husband and wife duo Oliver Corral and Bessie Afnaim in 2016. Crafted in luxe silk, rich knits, and breathable linens, the relaxed silhouettes offer effortless layering and are universal. The square pixels on their Instagram are a delicious concoction of soothing vanilla hues interspersed with sunny turmeric and neutral biscuit tones, with snaps of Rosie Huntington-Whitley and Joan Smalls flaunting their designs.
Shop: Arjé is stocked at The Modist, Matches Fashion and Moda Operandi, among other online shopping platforms.
Founded by Dutch designer and entrepreneur Ezra Wandler, she started her eponymous label out of Amsterdam in 2017. Her unmissable trapeze-shaped handbags was approved by Instagram’s stylish set in a no time. Crafted in exquisite leather, the designer plays with shapes, proportions, and colours to create classic styles with contemporary detailing. The designer recently launched her footwear line comprising five structural styles, with rectangular heels and clean lines, which come in popping hues like acid green and Pepto Bismol pink.
Shop: You can buy Wandler’s accessories online on Net-a-Porter, Matches Fashion and My Theresa.
Bernadette’s vibrant imagery breaks the monotony of little squares in slate and grey that dictate our feed. A family run label in Antwerp, it was co-founded by Charlotte de Geyter and her mother. Their designs are defined by ultra-feminine and easy-to-wear dresses from slip dresses to kimono-style wrap dresses. These classic silhouettes are elevated with colourful prints that lend their designs a free-spirited allure.
Shop: You can buy Bernadette's creations on their website and on Net-a-Porter.
If the name doesn’t ring a bell, their signature silhouette of a knit corset with underwire detail definitely will. After all, we have seen it on nearly every Instagram IT girl there is, including the sultry Emily Ratajkowski. Known for their classic reformed basics, the brand by Alana Johnson offers season-less designs that make for closet staples. From feminine white blouses, slinky slip dresses and skirts in satin, the clothes are definitely not for the sartorially faint-hearted.
Shop: Find Orseund Iris on their website and on Net-a-Porter
Photos: Supplied and Instagram