These brands are helping you celebrate Singles’ Day with big discounts

Happy Singles' Day!
These brands are helping you celebrate Singles’ Day with big discounts

No, it’s not a day for the consciously uncoupled – it’s all about shopping! Originating in China, November 11 (also written as 11.11) is celebrated by retailers as Singles' Day because of the not-at-all-cryptic reason that it’s what the date looks like. While the reason behind it may not be exciting, the discounts definitely are, and serve as an opportunity to save money on Christmas presents. Or, you know, to treat yourself.

These are some of the brands offering discounts today:

Level Shoes

The luxury shoe hub is holding an exclusive online sale where you can get 30 per cent off selected items by entering LEVEL30 at checkout.

Victoria’s Secret

Get fifty per cent off everything site-wide.


For today only, buy one get one free on selected items.

Bath and Body Works

Stock up on deliciously scented goodies and save Dhs50 when you spend Dhs300 – just enter code SINGLE when you check out.

LEGO Store

If you have children, you’ll want to use this opportunity to stock up on Christmas presents. Spend Dhs500 at Dubai’s LEGO certified stores and save Dhs100.


This Singles' Day, Sephora Middle East is giving away eight free minis with all orders over Dhs450 that are placed through their brand-new app.


Visit IKEA stores in Dubai Festival City and Yas Mall in Abu Dhabi today for discounted meals, including breakfasts for only Dhs1.


Shop on ASOS today and receive 25 per cent off everything with the code SINGLEYAY. Bonus points go to ASOS for that code.

There are so many deals happening on that we didn’t even know where to look. Check it out for yourself here.


Shop hundreds of discounts site-wide for only 24 hours.

Photos: Unsplash and Instagram