Black lipstick, 3.6 million followers and a head-to-toe Comme des Garçons #ootd – all things that make you think of your beloved grandma, right? Same. However, these ladies are shattering stereotypes by showing us that age doesn’t define you, and that just because you’re 94, it doesn’t mean you’ve got to trade in your stilettos for orthopedic shoes.
Usually when you picture an influencer, it’s a model-esque millennial that frequents the Amalfi Coast, but women like Lyn Slater are bringing a whole new meaning to the word. Professor by day, 64 year-old Lyn calls herself an accidental icon, and is ageing with attitude in her bold street-style and punk-rock bob, which she occasionally styles into a mohawk. Obvs.
These women are changing the perceptions of ageing, and showing the world that it’s not all bingo and pastel sweaters. Nobody proves this better than Helen Ruth Van Winkle, known as Baddie Winkle to her 3.6 million followers. Yes, really. The 89-year-old isn’t one to shy away from colour, and though she recently had a hip replacement, it hasn’t slowed her down – she’s now ‘back and badder than ever’, with a bedazzled cane no less.
Breaking boundaries is these women’s’ specialty, and brands are taking notice. By including a wider age range in their campaigns they’re proving that inclusivity can stretch beyond just race and size. In fact, 69-year-old Maye Musk became the newest face of Covergirl earlier this year. Society is guilty of having an outdated view on this age range, and with the world changing right before our eyes, it’s time our opinions changed - especially with younger generations being praised so much, we should celebrate older generations the same way.
Eccentric #instagrans may seem too far out of society’s comfort zone, but the truth is in the following (that’s the saying, right?). They're idolised by many - especially the younger, very impressionable Gen Z’s that are all about celebrating uniqueness. Strong women like these continue to be true to themselves, proving that just because they’ve changed on the outside, it doesn’t mean they’re not the same rebellious style icons they were in their youth.
Maybe these ladies can finally put an end to our mid-life crisis mindset and teach us to live a little – though we still think we’ll draw the line at purple latex.