This brand is celebrating regional talents with their latest initiative

Purificación García enlisted the help of some of your favourite regional artists to launch their new initiative... and their SS19 collection
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This brand is celebrating regional talents with their latest initiative

Purificación García has partnered with regional artists as part of their new initiative, which celebrates talents across the GCC. To launch The Thinker Program, Purificación García created a video featuring some familiar faces – including Basil AlHadi, Lana El Beik, Parvané Barret, Hikmat Wehbi and Sleiman Dayaa.

The Thinker Program aims to expand the region’s creative community by not only discovering emerging talents, but by also strengthening the support of local artists. The Spanish-born brand united regional creatives from different backgrounds for the video, allowing them to experience the world of Purificación García, and interpret the collection through their own unique lens.

The artists are featured in their own element, whether it be behind a camera or in the recording studio, and embed the identity of Purificación García into the video by showcasing their SS19 ready-to-wear collection. The video also highlights the new Ori bag, which has become the focus point of the collection thanks to its unique geometry (in which case, we hope Lana and Parvané were careful when throwing it about).

Check out the video below:

Photos and video: Supplied