Bit hot, no? But whether you're choosing to gad about on our 45-degree beaches regardless, or perhaps heading somewhere a tad cooler for the summer, there's one new Dubai label that you'll definitely want in your wardrobe.
The brainchild of 25-year-old Else, a former supermodel from Finland who previously counted LA, Shanghai and Istanbul home before, finally, Dubai, her eponymous brand is clearly inspired by her fabulous, jet-set worldview. An aesthetic that never really gets old, does it?
“I get my inspiration through my travels which is why I decided to name the collection after my favourite destinations – Corfu, Amalfi, Mykonos, Santorini, and Positano,” Else tells us as we idly wonder about the machinations of actually swapping lives. “Being in front of the camera as a model from a young age and wearing designer dresses at shoots, I’ve always wanted to design pieces that are flattering, comfortable, affordable, and easy to wear.”
In short, she's managed to. Crafting them from beautiful cotton, dropping new designs monthly (impressive) and with Bardot necklines aplenty (yes, we're still big fans), we think you're about to see this brand all over your Insta feed. But aside from the fact that we're convinced her pieces will become seasonless wardrobe staples for us, we think the best part is that they're handmade right here in Dubai.