This is not a drill: Off-White is opening a store in Dubai

Get ready. Fashion’s most-hyped brand is coming to the Middle East
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This is not a drill: Off-White is opening a store in Dubai

Everybody stay calm, but Off-White will soon have a permanent home in Dubai. Yes, the Middle East's flagship store will open its doors in mid-October and become the first of its kind in the entire region. Deep. Breaths.

So what can we expect from the space? It’s not been confirmed whether the store will showcase an interior theme similar to some of its other 24 boutiques around the globe, but it will, however, showcase the Off-White Spring Summer 19 collections.

The boutique will also reveal a complete offering of ready-to-wear, leather goods, a full array of accessories and an exclusive capsule collection in its home in the new Fashion Avenue extension of The Dubai Mall. 

Virgil Abloh has become a household name in the fashion industry ever since he launched the streetwear label in Milan in 2013.

Virgil was appointed the new Artistic director of Louis Vuitton menswear, following his Creative Director role with Kanye West, and he became the first black designer to be installed at what is regarded as one of the most prestigious Paris fashion houses.

All that’s left to say is thank you, Off-White, and see you soon.

Photos: Jason Lloyd-Evans and Instagram @off___white___dubai