Fash-huns, listen up. Luxury online fashion and retail platform Farfetch has officially launched in the Middle East. Happy days!
Fashion lovers will now be able to shop a dynamic edit from around the world on a now entirely Arabic-language site.
As well as featuring over 880 boutique and brand partners (think Gucci, Prada and Saint Laurent), ahead of and throughout the Holy Month, the newly launched local site will feature a range of product edits for modest dressing and Eid gifting for customers to easily shop.
To mark its official launch in the Middle East, Farfetch has collaborated with ‘calligraffiti’ artist eL Seed to create three original pieces of art, dedicated to Farfetch customers in the region.
The one-of-a-kind sculptures are an artistic interpretation of Farfetch’s raison d’etre - “For the Love of Fashion”. Starting now, the sculptures will be exhibited in d3, City Walk and on JBR Beach for two months.
Race you to the site...