While body positivity is now firmly in the mainstream and models like Ashley Graham and Tess Holiday highlight the shift towards a more diverse definition of beauty, “plus size” models are still in the minority.
So plus size brand Part & Parcel has decided to take the lack of options available to them into their own hands, and launch a size inclusive model agency of its own named Talent.
Taking to Instagram, the brand’s founder and CEO Lauren Haber Jones explained her decision to launch Talent.
“We couldn’t find models for our campaigns – models of varying ages, body shapes and sizes – to create the kind of diversity that we wanted to show. And if we couldn’t find talent as a plus-focused company, we imagined no other companies could either," she revealed.
Featuring women who are a size US14 to US36+, the agency says it wants to “represent plus size women the way our bodies really are” and the initial 15 models signed to its books are customers and fans of the brand who are new to modelling.
As well as championing size inclusivity, Part & Parcel Talent also wants to give its models economic freedom, and by 2020, hopes to have 100 women signed to the agency.
Proving that sometimes if you want the job done, you just have to do it yourself.