Alessandro Michele loves Instagram. And Instagram loves him right back, as Gucci’s 23.7 million followers can very much attest to. Theirs is such a beautiful relationship, that Michele even turned to Instagram’s unchartered inner workings for Gucci’s Le Marché des Merveilles watch campaign last year, collaborating with meme-maker extraordinaire Texts From Your Existentialist on a run of posts. The most self-knowing, hyper-aware set of adverts we’d seen in a long time. Going viral wasn’t just an inevitability – it was the entire rationale.
So since we already know how much Alessandro loves poking around the quirkiest corners of the Internet, it comes as no surprise that his latest Insta-crush, Lebanese illustrator Nour Flayhan (@nourieflayhan), is his latest collaborator; chosen for her enlightened, fully diverse representation of women and how her woke take on things comes through in her work. Take these, for example...
Nour isn't the only one, either. Gucci's entire social-media campaign, put together to promote the new fragrance of the Gucci Bloom family, Acqua di Flori, has commissioned the original works of 15 international female artists; from London-based Joy Miessi to Frances Cannon from Melbourne.
After Coco Capitán and Angelica Hicks, both young art stars propelled by Gucci's golden touch, we predict only huge things for Nour.
Photos: Supplied and Instagram