Watch Chanel's first digital Cruise show

Chanel takes us on a trip around the Mediterranean with Virginie Viard's maiden digital Cruise voyage
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Watch Chanel's first digital Cruise show

Historically, Chanel has spirited us away on many an enchanting adventure around the world in the name of its Cruise shows. Destinations have spanned Singapore, Seoul, Texas, and even Dubai, and the next stop was due to be Capri before, well, 2020 happened, leading the iconic fashion house to produce its first digital Cruise show which Editors-in-Chief and everybody else enjoyed from the comfort of our FROW-fa. 

“Initially I had Capri in mind, where the show was supposed to take place, but didn’t happen in the end because of lockdown,” admits Virginie Viard. “So we had to adapt: not only did we decide to use fabrics that we already had, but the collection, more generally, evolved towards a trip around the Mediterranean… The islands, the scent of the eucalyptus, the pink shades of the bougainvillea.”

Watch the reimagined Chanel Cruise 20-21 show here:

Photo: Bea de Giacomo courtesy of Chanel