It's that time of the year again! Well, almost. Luxury fashion house Burberry has released its new Christmas campaign, and it is celebrating the eccentricity of a British Christmas in full force.
It is important to note the Christmas campaign is the first since Christopher Bailey left the brand in March, having been at the helm for over 17 years. Now, it is former Givenchy Artistic Director Riccardo Tisci’s turn, and he has unveiled a story brimming with celebrity stars.
Think legendary supermodel Naomi Campbell and former Doctor Who star Matt Smith, plus award-winning British actress Kristin Scott Thomas (Four Weddings and a Funeral, anyone?) and English rapper and songwriter M.I.A make their Burberry campaign debuts.
This year’s star-studded cast list, which also includes Naomi Campbell’s mother, Valerie Morris-Campbell, indicates that Riccardo plans to continue the brand’s tradition of high-profile festive campaigns, which has seen Sienna Miller, Cara Delevingne, Romeo Beckham and Sir Elton John take part.
“I am so excited to work alongside a cast which includes my own mother, Valerie,” Naomi enthuses. “Working with her brought back so many memories of the traditions I had growing up – so that felt extremely special.”
Matt adds, “I’ve always loved Christmas. I love the anticipation, the build-up, the parties, and the day itself.”
The 90-second film, called Close Your Eyes and Think of Christmas, tells the story of the festivities through four themes: the journey home, the feast, weather and family, with a sense of humour and irony shown throughout.
It has been shot and directed by British artist and photographer Juno Calypso, marking the first time a female has captured a Burberry campaign. Throughout her clip, iconic Burberry pieces are showcased, from the trench coat to scarves and the belt bag.
Even better, a preview of the new 16-piece Vivienne Westwood & Burberry collaboration, launching on 6 December, can be seen on Naomi and her mother. Is it too early to start our Christmas list?
Photos: Courtesy of Burberry / Juno Calypso