What Balenciaga's Hello Kitty collaboration says about how we really feel in 2020

Is Balenciaga's new Hello Kitty drop a bid for nostalgia in uncertain times?
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What Balenciaga's Hello Kitty collaboration says about how we really feel in 2020

We're barely two weeks into 2020, and already Australia's bushfires have caused widespread devastation, the British monarchy has been irrevocably rocked by Megxit, there's political uncertainty worldwide, and the Dubai desert's deluged by rainfall. 

Could there be a better time then for two major luxury fashion houses to launch cartoon collabs? Gucci has teamed up with Disney for a Mickey Mouse collection landing at The Dubai Mall on 22 January to celebrate Chinese New Year, and Balenciaga's Ville Top Handle gets a Hello Kitty makeover for SS20 complete with a set of whiskers made from the Balenciaga Triple S shoelaces.

The Balenciaga Hello Kitty bag comes in in white, pink, or black, each with the Hello Kitty signature red leather bow, and you'll be saying goodbye to Dhs8,670. The Phone Holder, XXS Tote, XS Camera Bag,  XXS, Small and Medium Top Handle bag, and Mini Wallet also get the Hello Kitty treatment this season. 

A wryly ironic style statement for Gen-Z or a yearning for a long-forgotten sense of security from our childhoods in an age of anxiety? Either way, we're going to need more pocket money. 

Photo: Courtesy of Balenciaga