What Grazia readers really think of the new Burberry logo

Riccardo Tisci continues his overhaul of the Great British brand. Next stop: a new Burberry check
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What Grazia readers really think of the new Burberry logo

Not long after announcing his collaboration with Vivienne Westwood, Riccardo Tisci is adding to his newfound coterie of English eccentrics by inviting art director, graphic designer and co-founder of the independent label Factory Records Peter Saville to design a new monogram.

Riccardo sought inspiration from the archives, including a logo from 1908 and a Thomas Burberry monogram. Despite Peter insisting “you need four months for a project like this”, emails between the two creatives posted on Instagram revealed the design process ended up taking four weeks. Peter observes, "Burberry needed an identity that is fluid and able to cross over into all the categories that are required of a big luxury clothing and accessories brand – something to transcend the company provenance without denying it.”

For those concerned about the authenticity and depth of Riccardo's connection to British culture – myself included - this partnership is a masterstroke of genius. Peter’s most enduring work includes designs for the iconic British bands Joy Division and New Order, including the former’s Unknown Pleasures album cover, an image which remains seared on our psyches for all  time. As Riccardo is well aware, "Peter is one of our generation's greatest design geniuses,” and adds, “I'm so happy to have collaborated together to reimagine the new visual language for the House."

Christopher Bailey’s traditional Burberry checktastic parting collection was the perfect jumping off point for the succeeding Chief Creative Officer to hit the reset button, but will the new red and honey interlocking initials capture the imaginations of the public? Grazia readers are divided so far, with 62 per cent of those polled on Instagram preferring the O.G. iteration, and only 38 per cent claiming they’d rock Tisci’s new design.

Photos: Courtesy of Burberry and Instagram