Following in the illustrious footsteps of Mary Katrantzou and Balmain, Los Angeles-based brand For Love & Lemons has joined forces with Victoria’s Secret on a cool-girl capsule collection. Founded by best friends Laura Hall and Gillian Rose Kern, and named in honour of the lemonade stand they first opened together in Wyoming when they were 11, For Love & Lemons has been serving confidence, femininity and individuality for the woman unafraid to take risks, forge her own way and embrace a bit of adventure. “We are a woman-owned and women-led company and we celebrate unconventional femininity as an expression of strength,” the design duo reveals, adding, “We don’t just create clothing; we strive to create emotional connections, special experiences and long-lasting memories.” What’s not to love? Grazia meets Laura and Gillian to quiz them about the collab...
How did the collaboration with Victoria’s Secret come about?
We've been huge fans of Victoria's Secret ever since we could buy our first bras, so being able to create a collection for them is truly a dream come true. Our style is very different than the Victoria's Secret products, so we’re really excited to bring our vision to their customers. We also had the capability to build out an entire collection - from bras and underwear, to bodysuits, dresses and even knitwear. On top of that, we have been able to improve the price point without sacrificing the design or quality.
Who or what inspired your designs?
Los Angeles is a big influence on our designs overall, but the glamorous holiday party season in Los Angeles was the inspiration for the Holiday Collection. We wanted to create party-ready pieces with glittering, light-reflecting details designed to be shown off rather than hidden. Many of our designs are also based on vintage or old Hollywood silhouettes and patterns.
Several pieces blur the lines between underwear and outerwear. Can you explain the thought process behind that?
We believe beautiful lingerie should be seen, even if it's very discreet! Style it under a sheer shirt, structured blazer or peeking out underneath a cute, low-cut sweater. We also love to style the lingerie under our sheer dresses. This season, we actually doubled our lingerie-as-outerwear styles to accommodate more holiday party-ready pieces.We always say our lingerie is too cute to cover up, so we recommend showing it off any chance you get!
What are your hero pieces or personal favourites from the range?
The Jackpot styles are our favorite group. They really sum up the Holiday collection - sparkly, sexy and super-fun.
For Love & Lemons for Victoria's Secret is exclusively available at The Dubai Mall
Additional reporting: Aoibhinn Mc Bride Photos: Supplied