Which Instagram star is fronting a DXB clothing collection?

Sai – AKA The Sand Gypsy – is the face of Natasha V Label's capsule collection
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Which Instagram star is fronting a DXB clothing collection?

If we want to get our hands on Dubai brand Natasha V Label's on-trend new capsule collection, we may find ourselves in the queue behind region's best-dressed bohemians.

Named after its designer, Natasha Variava - who has assisted in styling several A-list celebrities in Bollywood films - the brand's Revival Collection oozes minimalistic elegance and artistic chic. Love it.   

Even better, the label has launched the collection with Dubai-based style icon Sai, also known as The Sand Gypsy. The five pieces are so up Grazia's street: think handpicked luxe fabrics, crisp tailoring and contrasting ruffles, tassels and lace detail for added impact. 

Speaking to Grazia on why she chose to collaborate with The Sand Gypsy, Natasha says, “Our Revival Collection is one which is motivated by the needs of a well-informed woman, who chooses to live and explore life fully. With Sai’s enormously upbeat personality, it was so apparent that she’s happy and loving life, and our kind of ambassador."

Sai adds, “It's imperative to me that I work with brands whose values are aligned with mine. When I met Natasha, her drive and passion was contagious, and her work is refined, and I knew I wanted to support her. Her work is definitely something I'd love to promote to my friends and social media followers, therefore it’s genuine. It has been my goal to support emerging talents and I'm very happy to be able to support Natasha V Label.”

Clearly, the brand is so much more than a label.

Black Bow Dress, Dhs300

Minoh Green Dress, Dhs350

Black Galata Dress, Dhs250

Looa Ruffle Dress, Dhs350

Faith Pant Suit, Dhs320

Photos: Supplied and Instagram @natashavlabel