Remember when everything was pink? And we mean everything. Homeware and hair, coats and candles; you could take even the most mundane of objects and magic them into something ultra-desirable and au courant simply by dousing them in pink. Not just any pink, mind, but Millennial pink, the Instagram-approved team colours of an art-directed generation.
Now, however, it seems that we’ve reached peak pink and are making way for something altogether sunnier: yellow. It has, like its sugary predecessor, been given a suitably zeitgeisty moniker: Gen-Z yellow, a reference to the generation born between 1995 and 2014, who are helping popularise the punchy primary (nowhere more visibly than Instagram, naturally).
But what if you are older than 23? Can you still wear Gen-Z yellow? Absolutely. It has an unfair reputation as being a gimmicky shade, but, in reality, yellow is a surprisingly versatile – if unexpected – choice. The key is to hunt out classic silhouettes – like Brandon Maxwell’s figure-hugging shift dresses or Calvin Klein’s seen-everywhere-at-fashion-week faux-fur coat, and let the colour make the impact.
Or how about trying yellow tailoring? A hit of the hue works particularly well with grown-up shades, reinvigorating neutrals and navy (as well as jump-starting your spring wardrobe).
With wedding season fast approaching, it’s good to remember that yellow also makes a refreshing choice for formalwear. Less predictable than black, edgier than cloyingly sweet pink, it imbues fluid, romantic pieces with a surprising sass.
So there you have it, Gen-Z yellow isn’t just for the Gen Z-ers. So maybe the name needs a rethink. Come to think of it, wouldn’t you say Grazia yellow has a nice ring?
Photos: Jason Lloyd-Evans and supplied