Why Rankin is declaring war on selfies

Celebrity snapper Rankin continues his crusade against selfie culture
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Why Rankin is declaring war on selfies

Not content with breaking the internet with his shock photo series Selfie Harm - where teenagers filtered their portraits until they felt they were ready for Instagram and Rankin them placed side by side – the controversial photographer is back with a new attack on selfie culture.

"I’ve loved taking portraits for over 30 years, but the selfie culture has suffocated a unique form of artistic expression, the self-portrait,” he argues. “Filters, self-branding and the dreaded duck face are crushing creativity. I know – I do them too!”

However, to break the cycle, the photographer is challenging his Instagram followers to reclaim the self-portrait. “I’m calling on all thinkers out there and asking them to send through their self-portrait ideas. I want concepts that are fresh, original and show a part of yourself you don’t show on social media. The best ideas will be selected, and then we will work together to make amazing portraits come to life.”

Email your ideas and moodboards to selfiecontrol@rankin.co.uk for the attention of Jordan or DM @rankinarchive on Instagram for a chance to make some magic with the photographer who’s shot the likes of Kate Moss, David Bowie, Tinie Tempah and Dua Lipa, to create the ultimate selfie (sorry Rankin).

Photos: Courtesy of Rankin and Instagram @thestyleeditor