World's first biodegradable stretch denim unveiled

Guilt-free, good-looking jeans? Yes, please
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World's first biodegradable stretch denim unveiled
Photo: @denham

If there’s anything we love more than a good pair of jeans, it’s a good pair of jeans. If you’re not quite following, let us introduce you to the goodest pair of them all.

With consumers demanding blue jeans to be greener, Dutch jeanmaker, Denham, has partnered with Candiani, a leading brand in sustainable denim production, to launch the world’s first biodegradable stretch denim.

Part of Denham’s new Life is Movement collection of jeans, the denim features Candiani’s patented Coreva Stretch Technology: a new natural rubber fibre. Organic cotton is wrapped around the rubber core allowing the fabric to be free from plastics and microplastics.

By replacing the common synthetic and petrol-based elastomers with a new, custom-engineered component, Candiani has created an innovative biodegradable stretch denim fabric, “without compromising elasticity and recovery properties” – which means you’ll be doing good while looking good. Win-win!

“In a world where resources are diminishing and landfills are overflowing with discarded garments, it’s our duty to look for renewable resources, in addition to biodegradable and compostable materials,” said Alberto Candiani, owner of Candiani Denim. “Denim has to take the lead as the indigo flag of this revolution. We are not doing this because there is a demand, but because it’s the right thing to do.”

Photos: Instagram