You can now get models to try on clothes for you with ASOS’s new online shopping feature

Is this the future of online shopping?
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You can now get models to try on clothes for you with ASOS’s new online shopping feature

If, like us, you’re a tiny bit addicted to online shopping, you’ll know that there’s nothing harder than determining what that Hawaiian-print top will look like IRL (spoiler alert: it doesn’t look good). The colour might be less vibrant, or the print might be too large, or perhaps it just looks…weird.

Well, ASOS is here to save the day. ASOS already uses technology as part of its shopping experience – it has an online catwalk where you can view your piece on a model before you buy, and its recent partnership with Google Assistant lets you shop just using your voice – but now it's taking things up a notch. You can now use the ASOS app’s Virtual Catwalk feature to view the model as if they’re walking in front of you, so you can see your (soon-to-be) purchase in all its glory.

All you have to do is point your smartphone camera at a flat surface (no, you can’t make the model walk on walls) and click on the product’s ‘Augmented Reality (AR)’ button. 2019, eh? The feature was created in collaboration with AR company HoloMe, and is being tested on 100 new pieces at the moment. We don't know about you, but we can't wait to try it - as if we needed another reason to shop.

  • Right now the app is only available for iOS devices, and you can download it from the app store.

Photos: Jason Lloyd-Evans, Supplied and Instagram