Brace thyselves; the design world’s equivalent to a Rihanna album drop is officially here.
The colour clairvoyants over at Pantone announced its 2020 colour of the year: blue. “Classic blue,” for the artists among us, and “Pantone 19-4052 Classic Blue” for… well, just because.
The big reveal took place at Chelsea art space, Artechouse, with towering white walls and milky white floors covered by projections of Classic Blue shapes and scenes. It was how we’d imagine Dalí would throw a gender reveal party in the 21st Century.
According to Pantone, the colour is “a reflective blue tone.” It “fosters resilience,” it revealed. “As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Nonaggressive and easily relatable, the trusted Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced.” It continued that, “Classic Blue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
It seems the “dependable” and “nonaggressive” colour has entered right on cue, soothingly ushering in a new decade in the midst of the world’s growing political unrest. But also, because it’s time those of us who are looking to make easy wardrobe decisions and look great in the process got a moment. Can't decide what to wear in the morning? Classic Blue! Don’t know what jeans are worth getting? Classic Blue! Trying to find a jacket to match literally any outfit ever? Classic Blue!
Since Pantone’s selections for previous years haven’t been the most manageable (looking at you, 2018 Ultra Violet), we’re thankful this year’s selection is equal parts fashionable, reliable, and most importantly, forgiving.
Wanting to get in on the colour trend? Here’s our selection of Classic Blue homeware you absolutely need.
(Photos: @tarahuntfineart and Supplied)