The new luggage brand that every fashion insider swears by

Stand aside Samsonite, Away luggage is coming for your crown
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The new luggage brand that every fashion insider swears by

We all know competitive luggage is A Thing. I mean, that's how you know you've truly made it, right? When you can haul your suitcase off the conveyor belt and smugly wheel it through security feeling superior.

Away - the US-based luggage label founded in 2016 - has made this feeling of imperiousness even easier than usual, creating a brand based on innovative design (you can charge your phone in their carry-on suitcases) and supreme covetability. The bags are slick, chic and have been seen in the hands of more influencers than you can shake a Google Pixel at.

The result? Away has been labelled one of the world's fastest growing consumer brands, as well as one of Time's 50 Most Genius Companies and Forbes' Next Billion Dollar Company.

Add to this a recent cash injection from believing investors (who can blame them?) and the brand has just announced that it's branching into apparel and wellness, too. We're big fans.

Photos: Instagram